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This site had the following in the site, "With over 10 years experience, we are a mobile tyre fitting service who have access to most suppliers and makes of tyre." We noticed that the web page stated " Whether you require a call out at home, your place of business or even at the roadside, we are available 24 hours a day and provide a professional service which you can rely upon." It also stated " We also provide other services and maintenance to vehicles such as MOTs, Services as well as general repair work. Please do not hesitate to contact us." The header had Chesterfield as the highest ranking keyword. It was followed by Derbyshire, Tyre fitting, and Spiretyres which isn't as ranked as highly as Chesterfield. The next words the site uses is Spire Tyres. 24 hour service was also included and will not be understood by web engines.